Project Description: I launched Material Bank’s first paid advertising campaigns targeted at acquiring new members and driving existing member orders.

My Role: As owner of these campaigns, I was tasked with every aspect from ideation to reporting, including:

• Sourcing and implementing a new DSP

• Budgeting and resource allocation for various channels across paid social, paid search, display, and video

• Scripting, shooting, and editing video ads and static graphics

• Backend implementation for reporting analytics and conversion tracking

• Campaign debriefs and in-depth quarterly metric reports

Results: As a result of these campaigns Material Bank saw a 35% increase of member sign ups YoY and a 21% increase in existing member orders YoY. I was also able to use consumer data collected to provide insights on high performance pages and member interest in key brands.