I am a 2019 graduate from Providence College where I majored in Marketing and minored in Sociology. As a results driven individual, I bring with me a deep understanding of analytics, paid media strategy, project management, and an array of client experience. I am enthusiastic about all aspects of business, and I particularly enjoy interacting with people on creative projects and using data to fuel innovative concepts.

My experience managing marketing and campaign budgets ranging from $50,000-2M+ has allowed me to work in a multitude of environments from start-ups to large enterprises. Along with this, I've had success working cross functionally across multiple concurrent projects. With experience working across a variety of industries including fashion & retail, SaaS, sports & entertainment, and CPG, I've worked on several projects including:

-Developing SEO strategy for a SaaS client that saw a 80% increase in CTR over 4 months

-Creating paid social and paid search strategies for well known DTC brands such as L'Oreal and IHOP

-Implementing paid media budgets for OTT, OOH, VOD, and traditional media channels

-Creating copy and cadence for SMS, push, and email campaigns

-Managing influencer relationships and campaigns for art & entertainment brands

Along with the strategy and design of these campaigns, I've led the measurement and reporting of these campaigns using an array of different platforms, metrics, and KPIs. As a team lead, I've also had the opportunity to work on employee development and delegation strategies, and have always enjoyed being in a leadership role.

In my spare time I enjoy making music, photography, writing, and exercising.