Project Description: iCrossing was looking to rebrand its logo and visual collateral to match it’s new digitally focused practice.

My Role: I collaborated with the creative and UX teams to design and implement a new visual logo, word mark, and brand identity. I wrote all copy for this ‘brand bible’ and designed key pieces of marketing collateral. This included the creation of:

• updated logo and word mark

• business cards

• stickers

• branded letterheads

• email signatures

• new brand-wide colour palettes and fonts

• collateral guidelines

Additional information: Photography provided by Adobe Stock. Icons provided by the Noun Project. Additional logos provided by clients per approval.