Project Description: L'Oréal Paris needed to renew its appeal to the audience of today, and get ready for tomorrow. To grow sales, the brand was seeking to tangibly re-establish its worth. Given the competitive set and young audience, adding value would come down to excellence in digital. My team’s task was to reimagine the piece at the center of everything loreal-paris.com.

My Role: I worked with the strategy team at L’Oreal Paris to develop a new digital experience, oriented around a “digital beauty coach” concept. This concept was conceived by my team and I via search and query data. We noticed that there were more searches for information regarding general information regarding cosmetic care than specific products, so we conceptualized a way to combine both into a single platform.

I partnered with Hearst’s digital solutions and iCrossing’s UX teams to create and design a platform for users to try out different styles and products via augmented reality. Data collected via interactions on the site would then supply recommended products based on the users preferred palettes and styles. This helped drive significant user engagement, conversion, and total items at checkout.