DIGITAL EXPERIENCE - IHOP
Project Description: IHOP partnered with Hearst’s in house agency, iCrossing, to develop a new mobile app & rewards program to drive consumer engagement and brand loyalty.
My Role: I was tasked with working with IHOP’s in house marketing team to develop a GTM strategy for their new mobile app and rewards program. This GTM strategy included:
media buying strategy and budgeting for television ads
paid search & social campaigns
scripting and pitching advertising scripts and concepts to client-side team
developing and implementing reporting cadence for key analytics
content creation
My team and I worked very closely with our creative, UX, and account management team to ensure client goals were met, and I provided input and feedback to each team on their respective tasks.
Additional information: Read more about the project in Ad Age & Forbes:
