Project Description: Bridgestone partnered with Hearst’s iCrossing to re-imagine their company website and consumer experience strategy. iCrossing’s UX, SEO, and technology teams helped to launch a new website and mobile app aimed at improving the buying journey using Adobe Experience Manager.

My Role: I was tasked with scripting, storyboarding, and editing the final cut of a short sizzle reel to be included in promotional material for Bridgestone’s internal and external use. This particular reel was created to showcase both Bridgestone’s new site experience and iCrossing’s expertise in creating digital experiences.

Additional information: Voiceover provided via freelance. Animations handled by in-house creative team.