Project Description: American Eagle was looking to promote their #aejeans and denim clothing line via a year long TikTok campaign aimed at the 15-20 youth demographic.

My Role: I was able to work with several TikTok influencers to implement longterm partnerships promoting American Eagle's #aejeans campaign. My team and I worked very hard to secure on-budget contracts and ensure that AE's brand goals were met and that the influencer content was true to AE's brand tone. I scripted, directed, and edited various short form posts and worked with AE’s social team to ensure on target delivery. My team and I were able to bring our ideas to life with help from influencers such Addison Rae and Madelyn Cline.

Additional information: RPV for AE’s 15-20 demographic increased by 5% and their mobile site traffic increased in the same demographic by 15% as a result of the campaign. Total campaign budget of $7,500,000.